If clubs are to increase the number of members and supporters they must become much more marketing and customer focused. The time has come for them to create exciting sport and exercise experiences. They must increase their focus on people’s needs and wishes and get away from an internally-focused culture too often based on outdated views and attitudes. They must develop a welcoming culture across the whole club so everybody who walks into the club feels like a guest in one’s home – regardless of whether they are aspiring Olympians or recreational participants. This webinar covers how to create a welcoming club and grow your membership by listening to everybody who comes to your club – making sure you have conversations which help you determine what they really want. It will also focus on how to attract informal participants who can still add considerably to your club. You will learn how to create WOW experiences that people will really remember and tell their friends about.