'The Ultimate Club Kitbag'


12 Promotional Event ideas

After-school clubs


Children are always keen to burn off some energy and try out new activities after school. And an after-school club can be a godsend to busy parents. Have a chat with local schools and find out if they would be interested in the club running paid sessions. Not only should you raise money through fees, but you can promote your club to everyone who comes along.




Local businesses are often happy to donate prizes to be auctioned off. It just needs someone charismatic to spend time approaching local firms. A Promise Auction – where you sell off skills and time for the highest bid – can also prove profitable. Items can include up to two hours of gardening services, a car wash and polish, home tuition, cake decoration, cooking and waitressing for a dinner party of six, dog walking, one to one sports coaching or even the use of a holiday home…the list goes on.


Birthday Parties


The best fundraising ideas involve using the club’s skillset! Put your coaching and child-friendly talents to good use and earn some extra money for the club by offering birthday parties. This works well when you have some indoor space and a kitchen where parents / carers can prepare a birthday tea. Children will relish the chance to learn some sporty skills and earn a certificate. Why not incentivise your young party goers to come back by offering free club sessions?




A fun fundraising idea is to organise something utterly memorable that everyone can enjoy. The weirder, the better! Chatham in Massachusetts runs an annual Pumpkin People in the Park event in October. Closer to home in Mid Wales, a Scarecrow Fest takes over the village of Tregynon once a year where members of the community are asked to create their best scarecrow for a small entry free. How about ‘best Lego landmark’ or a welly wanging competition? Ask people to donate prizes and sell refreshments.


Curry Night


It’s time to spice up your club social night and, let’s face it, who doesn’t love a curry on a Friday evening? Just cook up your best korma and mix up your best madras.


Dinner Dance / Awards Evening


You will need a band and/or disco, food and maybe a raffle? When you put together awards categories, make sure you find a way to congratulate everybody and remember to thank volunteers. A dinner dance could be held once a year or on special club anniversaries.


Fashion Show


Raise money in style and ask a local boutique to arrange a fashion show with profits (or at least a percentage of profits) going to the club.


Holiday fun


Before the kids start shouting, ‘I’m bored!’ why not organise a school holiday sports camp? With qualified and DBS checked instructors, children have a chance to try out a sport and meet new friends. For more information on setting up an out-of-school club, it is worth ringing your local authority to find out whether it demand in your area and what you need to do.


Pudding Night


Cheesecake, banoffee pie, lemon meringue …yum! A pudding night can prove popular and does not take that much organising. Just ask members to prepare and bring along their favourite and charge a £5 entry fee.


Quiz Night


Charge an entry for teams, ask for prize donations and sell refreshments. It always helps if you have someone confident on the mic to compere but the real work is putting the quiz together. Don’t forget the sports round!


Treasure Hunt


Solving clues and riddles, what is not to love? A treasure hunt can be lots of fun for all the family. It requires one or two people to scout out locations and to prepare clues beforehand. Charge a fee for an entry sheet and ask members to bring along cakes and goodies to sell. As well as a fundraising activity, it can be a great promotional event if you make sure you have plenty of information to hand about sessions and teams.


An event is not just for Christmas…


Fundraising events often take place at Christmas. Rip up the rulebook and indulge in a pancake night with a fun toppings station. Why not stage a pancake flipping race or furthest flip competition? Easter egg hunts and Halloween discos are also popular. Ask members to try and bring along a friend who has not been to the club before in a bid to spread the word.



The world is your oyster when it comes to thinking up fresh fundraising events and promotional activities. Remember to ask club members for their ideas too!


Learn more about organising events 


Club Solutions was created to help sports clubs and volunteers in Wales. So, if you have any further questions about fundraising and organising events please get in touch with our friendly team, or let’s chat on social! We would love to hear about your event successes!

Find us on Twitter here and Facebook here.



View all case studies